New Delhi, June 23 (IANS) Lack of skilled talent and big-budget projects are the main roadblocks for the Indian animation industry to sustain its robust growth that has seen its revenue multiply manifold to $306 million, experts maintain. “There has been a boom in the animation industry in the last three years but we have still room to improve upon the quality. If we compare our works with the West, their projects show finesse because of the budget involved,” Amit Sharma of Rhythm and Hues told IANS on the sidelines of an animation seminar organised by Maya Academy of Advanced Cinematics (MAAC) here.
“In India, animation is considered to be a medium for fast money and you don’t get quality exposure. The time constraint and the low-budget for the project also hampers the quality,” added Sharma.
Deepak Ganguly from Tata Elxsi echoed the same saying: “Quality gets hampered by the stiff deadlines.”
However, V.K. Gupta, Sr. Pipeline Technical Director at Big Animation, stresses more on story telling.
He said: “In animation, story telling is the main thing. The quality parameter is very subjective. It is the director at the end of the day who decides what quality is needed.”
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“In India, animation is considered to be a medium for fast money and you don’t get quality exposure. The time constraint and the low-budget for the project also hampers the quality,” added Sharma.
Deepak Ganguly from Tata Elxsi echoed the same saying: “Quality gets hampered by the stiff deadlines.”
However, V.K. Gupta, Sr. Pipeline Technical Director at Big Animation, stresses more on story telling.
He said: “In animation, story telling is the main thing. The quality parameter is very subjective. It is the director at the end of the day who decides what quality is needed.”
Read More Article...
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