Animation sector pushes 'creative' outsourcing

Local animators, many of whom have already proven themselves in the international arena, aim to give the Philippines an even bigger spot on the world animation map by advocating “creative process outsourcing.”

The Animation Council of the Philippines Inc. said the country could also be a leader in CPO, after proving to be a formidable force in the business process outsourcing space.

“I (am) personally advocating to various agencies like (the Business Processing Association of the Philippines, Department of Trade and Industry, and Department of Foreign Affairs) that the Philippines should claim CPO, given the Filipinos’ inherent talent in designing anything from print animation to product modeling,” Acpi president Rowena Bagadion said in a statement.

She said creative industries should be consolidated under one umbrella organization, as this would make it easier for the country to market such services and create a brand for itself in the international arena.

CPO should cover the animation and game development industries, music and sound engineering, advertising, film, industrial design, architecture, comics, photography, publishing, and also those that fell under corporate communication such as writing and conceptualization.

“We want our own brand of animation. If one is familiar with Maslow’s hierarchy of needs, the Filipino industry has matured to a point where we are now seeking for self-actualization,” Bagadion said.

The local animation industry has been making its mark in the world due to lower costs, consistent quality of work, quickness in delivering output, English proficiency, and understanding of concepts and story lines.

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Animation studio benefits from sales outsourcing

The Indian animation industry is set to boom in the next few years, causing one website to recommend firms to consider sales outsourcing there.

Proactive Investors UK wrote that the growing sophistication of televisions and film will open up the niche entertainment sector to double turnover by 2013, which will be helped by sales outsourcing.

It cited DQ Entertainment, which has used the Indian workforce in Hyderabad to help get its work noted by top global institutions such as the BBC, Discovery Kids and France 2.

"As a result of the transformation of the business model, DQ (currently capitalised at £39.6m) has been able to double its earnings before interest, taxes, depreciation and amortisation margin from 21 per cent to 43 per cent," the website said.

India recently topped a Global Services and Tholons poll to find the best destination for sales outsourcing firms looking to boost their productivity by using a foreign workforce.

Artic;le Source: http://www.pareto.co.uk

Indian animation charts new course on route to recovery

NEW DELHI: Economic slowdown has meant different things to different industries and though the economy has recovered, corporations have taken their lessons. The global phenomenon has left none untouched and industries have had to reshape the way they go about their business. The Rs 17.4 billion Indian animation industry has also found an alternate revenue stream in what was hitherto dubbed as ‘allied’ applications of animation.

From auto designing, and surgical models to fashion designing, engineering, animation has, over the years, found myriad uses and has been growing rather quietly while its use in media and entertainment has hogged all the limelight. But even as the media industry is faces a slowdown, studios working in specialized animation are growing fast, albeit on a small base. Industry estimates put media and entertainment as still providing over 70% of the industry’s revenue. But it is specialized animation that is growing faster, at about 40% (compared to media and entertainment’s 25% annual growth rate), and is powering the industry.

Twenty-one year-old Himanshu Gupta is a happy man. In his two years as a specialized animator, he has been able to steer ahead of his batch-mates at the animation school who, he says, are earning less than him. Himanshu is part of a 15-member team at Scientific Animation, a specialized animation and graphics company based out of Gurgaon.

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