Tuesday, June 10, 2008

Animation cos forge international tie-ups

HYDERABAD: South India is fast emerging as an animation hub, courtesy low overhead costs and robust growth of this sector in the domestic and overseas market.

Animation companies are scaling up their facilities and forging international tie-ups to meet the market needs. State governments are providing infrastructure to push growth in the sector.

The impact: animation companies are now moving up the value chain. They have transformed themselves from being back-office service providers to suppliers of content and retail products to the world market.

“Programmes like Ganesha and The Return of Hanuman are indicators of the industry moving up the value chain,” said R Krishnan, executive director, Aptech, a company that offers training through its brand Arena Multimedia.

City-based DQ Entertainment is expanding its footprint globally. The company has made about five films in collaboration with global animation companies such as Moonscoop, Harvey Entertainment, American Greetings and Method Films.

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