India’s entertainment industry is in animation mode. Tom and Jerry may continue to be favorites, but Indian children have found a new mascot in the likes of Hanuman, the monkey god, and Bal Ganesha, the elephant god, who have changed the economics of the animation film industry.
It’s boom time for the approx $306 million Indian animation industry. The turning point came perhaps in 2005 with “Hanuman”, about the cherubic monkey god that was made with a budget of a little over $353,000 and grossed more than thrice that at $1.6 million.Percept Picture Company (PPC) followed the success with “Hanuman Returns”, paving the way for other big players to get into animation films too.
Shemaroo Entertainment, which made the successful “Bal Ganesha” about the childhood exploits of the elephant god Ganesha, took it forward with their second animated movie “Ghatothkach - Master of Magic” that was premiered at the Cannes Film Festival.
“Yes, our film went to Cannes. Last year when we were at Cannes testing waters, we realised that there is a market for Indian content. I am getting a lot of queries for the film that will be released in seven languages. Indian content can be sold in other countries and this film will give a boost to the animation sector,” said Smita Marooh, vice president of Shemaroo.
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It’s boom time for the approx $306 million Indian animation industry. The turning point came perhaps in 2005 with “Hanuman”, about the cherubic monkey god that was made with a budget of a little over $353,000 and grossed more than thrice that at $1.6 million.Percept Picture Company (PPC) followed the success with “Hanuman Returns”, paving the way for other big players to get into animation films too.
Shemaroo Entertainment, which made the successful “Bal Ganesha” about the childhood exploits of the elephant god Ganesha, took it forward with their second animated movie “Ghatothkach - Master of Magic” that was premiered at the Cannes Film Festival.
“Yes, our film went to Cannes. Last year when we were at Cannes testing waters, we realised that there is a market for Indian content. I am getting a lot of queries for the film that will be released in seven languages. Indian content can be sold in other countries and this film will give a boost to the animation sector,” said Smita Marooh, vice president of Shemaroo.
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