India has potential to grab the global animation market

MUMBAI: The global animation industry is poised for exponential growth and India has the potential to grab a big slice of the market, according to Samir Hoon, special effects wizard and brain behind several Hollywood blockbusters.

"India has become an important outsourcing destination due to a large English-speaking population, adequate animation capacity in 12 studios confirming to global standards, state-of-the-art computer hardware and software platform and above all, the low-cost factor," Hoon, who has provided special effects for blockbusters like Star Wars, Jurassic Park and 101 Dalmatians, told reporters on Wednesday.

"The cheaper rate of producing animation in India has made it one of the upcoming markets in the world in the field of animation," he said.

According to sources in the industry, currently pegged at $550 million, the Indian animation industry is expected to mop up an additional $2 billion worth of animation business over the next three years or roughly four per cent of the projected $50 billion global market in 2005.

India is expected to be seen as an important destination for outsourcing as far as television and morning serials are concerned, Hoon said.

The demand for trained hands is one of the greatest challenging factors to ensure that India nurtures institutions and training programmes for churning out skilled hands, Hoon added.

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Animate your career

This is the computer age, wherein technological advances have opened up a much larger canvas for artists to indulge in, and now it is the mouse, rather than the brush that is used to give vent to the artist's imagination. This has created innumerable careers that didn't exist earlier

Remember the movie, Twister, where a crow flew across the screen? Or Independence Day, where alien spaceships threatened the existence of planet Earth? The mind-blowing special effects in cartoon films, movies like Matrix or the more recent, Spiderman and even Indian movies such as Hey Ram and Hindustani and the special effects in Daler Mehndi’s famous music albums.

Behind all these breathtaking effects is — guess who — a multimedia artist at work who specialises in animation. Artists today do not just work with easels, palettes and brushes. This is the computer age, wherein technological advances have opened up a much larger canvas for artists to indulge in. This includes a plethora of activities, from creating a presentation style for a given topic, to visualising the graphic elements in an application and creating cartoon characters.

Multimedia technology is something that integrates video, audio, text and graphic components in an interactive format from movies to educational tutors. Its applications are wide-ranging, and career opportunities for multimedia specialists include high growth careers in music, publishing, graphic arts, films, television, advertising and corporate communications.

Basically, there are two main work areas for a multimedia professional. One is creation of graphics, animation and usage of audio-video. The other area is: application of multimedia for a range of usages including books, CD-Roms, corporate and marketing presentations, TV and films. Areas of work Radio, television, advertising and the film industry: Editors, together with the film directors, create their films with graphic designers who generate all the graphics and special effects on the computer. Often, this is handled in conjunction with sound recordists who add their inputs using multimedia to create results that truly blow your mind. Interactive multimedia: Multimedia specialists function as web designers and developers for interactive portals. With convergence and interactive technologies being developed every day, specialists in this area will be required for online education, and video conferencing.

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B2B Portal for Freelance Animators & Multimedia Experts

September 30, 2009 - A new B2B transparent portal for animation projects and freelance work has been introduced. http://www.animationprojects.net has been introduced for outsourcing service buyers and providers with revolutionary approach. It takes a very transparent approach to help outsourcing service buyers and providers.

A freelance animator carry outs animation services for whoever has hired him or her for a particular project. After the project has been completed, the animator will go on to another animation project, working for someone else. Freelance animation is a great option for someone who likes animation but cannot make a decision what area of the field they want to specialize in. There are always a lot of possibilities, and a successful freelancer can pick and choose his assignments.

Are you a talented animation expert looking for animation projects? You have come to the right place.

Service Providers - How it Works?

• Register/Sign up on website http://www.animationprojects.net absolutely FREE.
• Search projects from the categories you prefer.
• Purchase contact details of the outsourcing services buyers associated with projects.
• Get connected to unlimited outsourcing services buyers.

Service Providers - Benefits

• Absolutely FREE registration.
• Free listing of company / freelancer profile.
• Providing verified leads.
• Save time and resources in finding buyers.
• Cut down marketing overheads.
• Build international clientele. Get projects locally, nationally and globally.

Service Buyers - How It Works?

• E-mail your project description/requirements on projects@animationprojects.net or post it on site FREE.
• An editorial team will put your project on AnimationProjects.
• Project alert email will be sent to all registered providers.
• Services providers searching for the projects will examine your project’s details.
• If any provider is interested in undertaking your project, then he will contact you directly.

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Arena launches animation academy

kolkata: arena multimedia launched the second in its series of animation academies here on saturday to tap the burgeoning domestic and export market of animation content production for television and film. "from films to short television format and the new requirements of the web, two- and three-dimensional animation production for digital entertainment is emerging as a huge market in china, korea and india," said head of arena multimedia, sudhir mathur. quoting a recent study by andersom consulting which projected that the $550-million indian animation industry would grow at 30 per cent per annum in the next three years, he said the business was expected to reach $15 billion by 2002. "while the global digital animation industry is poised to grow from the current $25 billion to a whopping $70 billion by 2005, india would receive more than $2 billion in animation businesses," he observed. with western giants ilm and disney planning to set shop in india to produce animation films and movies, the field would be one of the fastest-growing it segments, he said, adding arena's mission was to create a pool of multimedia professionals. the animation academy, second after mumbai in a series of 20, would offer three- to seven-month courses costing between rs 30,000 and rs 60,000 on 3d and animation, audio-video editing and special effects.

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