Wednesday, March 19, 2008

What’s affecting the animation industry?

KOCHI: The animation industry has come of age and the world demand for Indian animation is growing at a rapid pace. But the country is unable to cash in on this opportunity due to acute shortage of trained manpower.

The National Association of Software and Services Company (NASSCOM), the organization which monitors the software industry, says that the country is facing a whooping shortage of 1.5 lakh people, though the industry is growing at an incredible rate of 30 per cent annually.

The big jump in growth is triggered by the wider application now. Earlier, it was generally used in visual entertainment industry. But now it is widely used in aerospace, automobile and pharmaceutical sectors as well.

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