LAS VEGAS (Hollywood Reporter) - Everywhere you turned at the movie industry's annual ShoWest convention this week, executives were looking at the future of the film business through rose-colored, albeit polarized, glasses.
Real D 3-D and Dolby Digital 3-D were busy showing off their competing wares, and the studios were just as busy doing a little branding of their own. Disney, a pioneer in modern-day 3-D, boasts that its offerings come in Disney Digital 3-D, naturally, while DreamWorks Animation, which will be rolling out all its movies in digital 3-D starting next year, will bill its movies as Ultimate 3-D.
DreamWorks Animation CEO Jeffrey Katzenberg, who has turned into the Johnny Appleseed of 3-D -- traveling the world to persuade theater owners to convert to digital 3-D and to do it fast -- was preaching to the choir.
Real D 3-D and Dolby Digital 3-D were busy showing off their competing wares, and the studios were just as busy doing a little branding of their own. Disney, a pioneer in modern-day 3-D, boasts that its offerings come in Disney Digital 3-D, naturally, while DreamWorks Animation, which will be rolling out all its movies in digital 3-D starting next year, will bill its movies as Ultimate 3-D.
DreamWorks Animation CEO Jeffrey Katzenberg, who has turned into the Johnny Appleseed of 3-D -- traveling the world to persuade theater owners to convert to digital 3-D and to do it fast -- was preaching to the choir.
Read More Article...
No comments:
Post a Comment