Feature News: India Animation
The current landscape of television and feature animation development and production in India, for all of the fervor surrounding its few star players and for all of the potential misgivings about the industry's reliance upon serving as a receptacle for Western outsourcing needs, is experiencing a period of immense change. The changing face of Indian animation is more volatile than some may choose to let on, needing to address issues such as those concerning global animation conglomerates, a week infrastructure and a perceived shoring up of human resources among other wories.
According to current estimates, the Indian animation market itself lacks cohesion and a confident, profitable business mindset. Satisfaction through keeping to the shadows as far as their position in the global animation marketplace is concerned, is no longer becoming an option. Jaiddep Ghosh, Director, KPMG Advisory Services, Ltd., commented in early February to Business Standard online: "India is the largest media consuming market in the world," he states, clarifying that it's market size is only estimated from 1%-3.5% of the several billions of U.S. dollars of the States' market. India's animation industry is valued currently, conservatively, from USD $324.2 - $354 million.
Indeed still regarded as a "developing" nation when it comes to maintaining an established presence in animation, India is resultantly facing the problems traditionally associated with growth: lack of highly skilled manpower where necessary, increased desire for original materials, need for a larger workspace and a want for more financing. In order to adapt successfully to these and other needs of its industry, Indian businessmen are finding that steps should be taken now, while opinions are high, before the region falls behind.
Having spent a decade merging select animation facilities and attempting to plant the seeds of animation training studios, India is as ready as ever to grow. Establishing the training grounds is an obvious way to mold a backbone to a powerful market, popular location such as the following have notably contributed: the Film and Television Institute in Pune, India; the Zee Institute of Creative Arts for digital animation and the Heart Animation Academy as well.
"The future of the animation industry is good. But we have to be very careful, as it is not completely developed. We have to make sure that the films that are made are good," Govind Nihilani, an animation director recently commented. These "good" films of which, are currently being sought by studios from the minds of a rather shallow pool of experienced animation professionals. Although there is, at present, a good supply of novice artists to perform smaller tasks, the demand for visionaries is high.
"Creativity in India is far superior than the West," Ashok Kaul, a renowned film director and pioneer in the animated films in India, commented to India Times. "We must encash… [India's] talent to put the Indian Animation and Gaming industry on a growth trajectory which has," Kaul proudly asserts, "vast potential."
According to NASSCOM's study of the Indian animation and videogame industries in the previous year, growth projections include, according to sources, the ready availability of skilled resources in "huge numbers." Currently, weak infrastructure and the previously stated, impending shortage of animators of great skill (and experience) are a threat to India's growth; a growth that has the potential to reach USD $15 billion by the end of the 2008/2009-year. Additional reported estimates: animated feature films should provide India with more than USD $2 billion over the next three years; and India could use 300,000 professionals in content development and animation by 2008, up from a meager 27,000 persons as recent as the 2001-year.
Source : http://www.animationinsider.net/
The current landscape of television and feature animation development and production in India, for all of the fervor surrounding its few star players and for all of the potential misgivings about the industry's reliance upon serving as a receptacle for Western outsourcing needs, is experiencing a period of immense change. The changing face of Indian animation is more volatile than some may choose to let on, needing to address issues such as those concerning global animation conglomerates, a week infrastructure and a perceived shoring up of human resources among other wories.
According to current estimates, the Indian animation market itself lacks cohesion and a confident, profitable business mindset. Satisfaction through keeping to the shadows as far as their position in the global animation marketplace is concerned, is no longer becoming an option. Jaiddep Ghosh, Director, KPMG Advisory Services, Ltd., commented in early February to Business Standard online: "India is the largest media consuming market in the world," he states, clarifying that it's market size is only estimated from 1%-3.5% of the several billions of U.S. dollars of the States' market. India's animation industry is valued currently, conservatively, from USD $324.2 - $354 million.
Indeed still regarded as a "developing" nation when it comes to maintaining an established presence in animation, India is resultantly facing the problems traditionally associated with growth: lack of highly skilled manpower where necessary, increased desire for original materials, need for a larger workspace and a want for more financing. In order to adapt successfully to these and other needs of its industry, Indian businessmen are finding that steps should be taken now, while opinions are high, before the region falls behind.
Having spent a decade merging select animation facilities and attempting to plant the seeds of animation training studios, India is as ready as ever to grow. Establishing the training grounds is an obvious way to mold a backbone to a powerful market, popular location such as the following have notably contributed: the Film and Television Institute in Pune, India; the Zee Institute of Creative Arts for digital animation and the Heart Animation Academy as well.
"The future of the animation industry is good. But we have to be very careful, as it is not completely developed. We have to make sure that the films that are made are good," Govind Nihilani, an animation director recently commented. These "good" films of which, are currently being sought by studios from the minds of a rather shallow pool of experienced animation professionals. Although there is, at present, a good supply of novice artists to perform smaller tasks, the demand for visionaries is high.
"Creativity in India is far superior than the West," Ashok Kaul, a renowned film director and pioneer in the animated films in India, commented to India Times. "We must encash… [India's] talent to put the Indian Animation and Gaming industry on a growth trajectory which has," Kaul proudly asserts, "vast potential."
According to NASSCOM's study of the Indian animation and videogame industries in the previous year, growth projections include, according to sources, the ready availability of skilled resources in "huge numbers." Currently, weak infrastructure and the previously stated, impending shortage of animators of great skill (and experience) are a threat to India's growth; a growth that has the potential to reach USD $15 billion by the end of the 2008/2009-year. Additional reported estimates: animated feature films should provide India with more than USD $2 billion over the next three years; and India could use 300,000 professionals in content development and animation by 2008, up from a meager 27,000 persons as recent as the 2001-year.
Source : http://www.animationinsider.net/
No comments:
Post a Comment