PUNE: Alexander Fernandez, 26-year-old CEO of Streamline Studios, the Amsterdam based six-year-old animation and gaming provider, describes the company as a 'starve up company', where the founders did not take salaries to grow the company.
The tall, well built, slightly bearded CEO stepped into his current position when he was a little over 20 years. The US born Fernandez likes to stress his Latin origins, a Nicaraguan mother and an El Salvadorean father, and believes Latinos and Indians share a common bond, in terms of culture, food, music and the creative arts.
Mr Fernandez, who was recently in Pune scouting for tie ups with similarly driven (starve up) animation companies, said he has been eyeing India for the past couple of years. A visit early this year convinced him that the market here is now finally ready. Excerpts:
What is your view of the Indian animation market?
I have been watching India for the past couple of years and kept thinking the market was not yet ready, in terms of graphics and marketing techniques. It was not very advanced. Then, I attended a Nasscom seminar in January and saw that the market was ready: the animation and youth markets are flourishing.
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The tall, well built, slightly bearded CEO stepped into his current position when he was a little over 20 years. The US born Fernandez likes to stress his Latin origins, a Nicaraguan mother and an El Salvadorean father, and believes Latinos and Indians share a common bond, in terms of culture, food, music and the creative arts.
Mr Fernandez, who was recently in Pune scouting for tie ups with similarly driven (starve up) animation companies, said he has been eyeing India for the past couple of years. A visit early this year convinced him that the market here is now finally ready. Excerpts:
What is your view of the Indian animation market?
I have been watching India for the past couple of years and kept thinking the market was not yet ready, in terms of graphics and marketing techniques. It was not very advanced. Then, I attended a Nasscom seminar in January and saw that the market was ready: the animation and youth markets are flourishing.
Read More Article...
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