Ten years ago, India's animation industry was keen to promote the "Brand India" label, a pitch that suggested the quality of work might be better than foreigners imagined. Nowadays, nearly all the major animation studios in the world have some kind of Indian presence or make use of Indian facilities and personnel.
The last year alone has seen Thomson and DreamWorks invest in Bangalore-based Paprikaas Animation; Disney pact with Bollywood's top-ranked live-action shingle Yash Raj Films to make three animated films; and UTV commit to build a full-scale animation "pipeline."
Animation houses have been producing in India for more than 25 years, and South Korea and China were in the subcontracting sector long before Indian companies, so why has the pace of change picked up now?
"Twenty years ago the boom began to happen for the software industry in India; now it's animation's turn," says Taapas Chakravarti, who heads DQ Entertainment, which recently listed on the Alternative Investments Market section of the London Stock Exchange, and also chairs Ficci's (Federation of Indian Chambers of Commerce and Industry) committee on animation. "The IT industry has brought tremendous organizational and educational skills into this country."
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The last year alone has seen Thomson and DreamWorks invest in Bangalore-based Paprikaas Animation; Disney pact with Bollywood's top-ranked live-action shingle Yash Raj Films to make three animated films; and UTV commit to build a full-scale animation "pipeline."
Animation houses have been producing in India for more than 25 years, and South Korea and China were in the subcontracting sector long before Indian companies, so why has the pace of change picked up now?
"Twenty years ago the boom began to happen for the software industry in India; now it's animation's turn," says Taapas Chakravarti, who heads DQ Entertainment, which recently listed on the Alternative Investments Market section of the London Stock Exchange, and also chairs Ficci's (Federation of Indian Chambers of Commerce and Industry) committee on animation. "The IT industry has brought tremendous organizational and educational skills into this country."
Read More Article...
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