Sunday, March 9, 2008

Indian animation industry poised for growth

Mumbai: "Hanuman", "Hanuman Returns" and now "Bal Ganesh"... the string of successful animation movies is an indication of the fast growth that the Indian animation industry is poised for after the development of some very advanced software.

"As far as the Indian animation movie production is concerned, a new phase has now started after advanced software has been developed. Technology is key to the growth of the animation sector," Ashish Kulkarni of Jadooworks, a Bangalore-based animation company, told IANS.

As of today, India has about 200 animation, 40 VFX and 35 game development studios, but the country needs more workstations to make optimal use of the potential that the industry has.

A.K. Madhavan, of Crest Animation Studios, says: "At Crest, we get trainers from the US and Canada to train our staff and help them understand the current trends in animation in the world market. This ensures that the output is on a par with the acceptable levels for international standards, especially Hollywood," he said.

Both Kulkarni and Madhavan agreed that given the demands, animation movie making will soon emerge as a self-sufficient industry and attain a full-ledged stature.

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