Monday, March 17, 2008

‘Only the strongest will survive in the animation industry’

Japanese animated series Pokemon, Digimon Tamers and Beyblade are already ruling the cartoon world globally and in India. Now more are on the way. One of India’s leading gaming and animation Companies, DQ Entertainment (DQE), which is listed on the London Alternative Investment Market (AIM), has tied up with a two-decade-old Japanese content company, THINK Corporation, which is developing four animation serials—Coluboccoro, Love Rollercoaster, Honeinukun and Pooky for pre-schoolers and tweens (7-11 years)—for global consumption. DQE chairman and CEO Tapaas Chakravarti says, while the look, graphics and the story will be handled by THINK, the entire process, from scripting to post-production, is DQE’s responsibility. Chakravarti talks to Sudipta Datta on the synergy with THINK, how India is slowly opening up to high quality animation and why it does not make business sense to create properties (animation serials) just for the Indian market.

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