Wednesday, March 26, 2008

Animation world gets competitive

Studios challenging Pixar for toon throne

The world of feature animation -- once thought to be the exclusive domain of Disney and DreamWorks -- is getting increasingly competitive, as studios left outside the gates of the toon kingdom are employing aggressive tactics to break in.

With the successful bow of "Dr. Seuss' Horton Hears a Who," Fox Animation reaffirms its place in the top tier, thanks to a string of hits from its Blue Sky CGI studio, capped by "Horton."

The other studios are jockeying to join that select crowd.

n Universal successfully courted former Fox toon topper Chris Meledandri, who oversaw development on "Horton" and the "Ice Age" franchise, by helping him establish his own independent family entertainment company. The studio's exclusive deal with Meledandri includes partial ownership of his production house, Illumination.

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