Thursday, April 10, 2008

Turner turns to India’s animation opportunity

MUMBAI: After sealing a joint venture deal with Miditech’s Alva Brothers for television channels, Turner International India is now chalking out aggressive growth strategies for India.

Turner will independently launch its animation theatrical business in the country and is also planning a Hollywood-centric entertainment channel in partnership with Warner Bros.

For its animation business, Turner will establish a new “multi-million dollar business unit” to develop and produce animation films to be released primarily in the Indian market and expand its current output of live-action television series.

Steve Marcopoto, president, Turner Broadcasting System Asia Pacific and Anshuman Mishra - MD South Asia said in a press conference on Thursday that this was Turner’s first maiden venture of its kind internationally.

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