The success of movies like Hanuman and Bal Ganesha has made production houses realise the potential of the domestic market .
The Indian animation industry is moving away from being just a back office for Hollywood studios and other international production houses. It is now creating original content for the local market.
With the success of animated movies like Hanuman and Bal Ganesha, production houses and studios are realising the potential of the domestic market. Apart from animated movies, animation series on television with original content have also been garnering huge TRP ratings such as J Bole To Jadu on Nickelodeon, MAD on Pogo among others.
The entertainment segment of the Indian animation industry is worth Rs 1,300 crore, says a Ficci-PwC report on the media and entertainment industry.
Over the next four years the growth in domestic demand for TV/Broadcast animated content is projected to grow at a compounded annual growth rate (CAGR) of 49.5 per cent. It is forcast the domestic market will be worth Rs 150 crore in 2008 and will touch Rs 300 crore by 2010.
The launch of new channels almost everyday and the resultant desire to provide diversified and original content has made media houses look for original and localised content.
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The Indian animation industry is moving away from being just a back office for Hollywood studios and other international production houses. It is now creating original content for the local market.
With the success of animated movies like Hanuman and Bal Ganesha, production houses and studios are realising the potential of the domestic market. Apart from animated movies, animation series on television with original content have also been garnering huge TRP ratings such as J Bole To Jadu on Nickelodeon, MAD on Pogo among others.
The entertainment segment of the Indian animation industry is worth Rs 1,300 crore, says a Ficci-PwC report on the media and entertainment industry.
Over the next four years the growth in domestic demand for TV/Broadcast animated content is projected to grow at a compounded annual growth rate (CAGR) of 49.5 per cent. It is forcast the domestic market will be worth Rs 150 crore in 2008 and will touch Rs 300 crore by 2010.
The launch of new channels almost everyday and the resultant desire to provide diversified and original content has made media houses look for original and localised content.
Read More Article...
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