Monday, August 25, 2008

‘Strong pre-production plans can save animation industry’

The Indian animation industry, which is caught in a vortex today with hundreds of animators left unemployed as studios shut down or shift business focus, need to develop a strong pre-production plan and pipeline to turn around, say experts.

In the last couple of months, big studios like Crest Animation Studio, Prana and others have terminated hundreds of artists and animators. Even bigger studios like UTV Toons have now ceased to exist, as it has merged with UTV Motion Pictures and is shifting away from an animation studio model. While industry bodies like Nasscom and Ficci are advocating the setting up of better training facilities for the animation industry to reduce dearth of talent, experts and animation studio heads feel that the training should be more specialised.

Rahul Bakshi, co-producer of the 2D animation film, Dashavatar said , “No studio in India today has a strong pre-production back up.” Bakshi added, “Today, if I need character artists, I will not get specialised talent in the market.”

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