As DVD sales slow, the studio is launching its franchise characters into TV shows, a Broadway musical and theme park attractions to generate revenue.
DreamWorks Animation SKG is launching its franchise characters into new lines of business, giving the Glendale studio a chance to grow steadily and consistently even during a recession that already is slowing its DVD sales.
In their first investor conference since 2005, studio executives Thursday outlined a series of new business ventures to lessen DreamWorks' dependence on production of only two animated movies a year, which often has led to big swings in its earnings and stock price.
DreamWorks will feature the studio's popular characters in TV specials for NBC, for instance, as well as in theme park attractions in Dubai and Singapore.
"Shrek the Musical," which will debut on Broadway this Sunday, could be the first in several DreamWorks-inspired shows. The company hopes to match the kind of success arch-rival Walt Disney Co. had with its musical based on the classic animated movie "The Lion King."
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Friday, December 12, 2008
DreamWorks Animation drawing up new ventures
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