Indian animators on their way to creating original animation content

The Indian animators are creating original animation content that is being accepted internationally, said Uttam Pal Singh, an independent film maker who is producing tv commercials, broadcast designs, and internet series especially Channel [V], while addressing the students on the last day of the two-days animation event, Treasureboxx08 here today.

An NID graduate, Uttam Pal Singh did post graduation in animation in 2000 and his first film ‘Bheeru No.1’ brought many national and international awards, and later as a part of Channel [V] his ‘Santa Banta series’ won him many accolades, who shared his quest to produce funny stories and create original contents and intellectual properties for the international masses.

He talked about his journey in creation of various tv series including his latest production, ‘Krazy Keeda’ for Hungama Channel.

The BIG Animation team of Rohan Pannalkar and Rajesh Bhosale, talked about the making of the 3D animation film, Little Krishna, produced by the India Heritage Foundation, which won two BAF awards as Best TV Episode and for Outstanding Indian content, recently.

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Indian Animators Sketch Roadmap For Success

India’s entertainment industry is in animation mode. Tom and Jerry may continue to be favorites, but Indian children have found a new mascot in the likes of Hanuman, the monkey god, and Bal Ganesha, the elephant god, who have changed the economics of the animation film industry.

It’s boom time for the approx $306 million Indian animation industry. The turning point came perhaps in 2005 with “Hanuman”, about the cherubic monkey god that was made with a budget of a little over $353,000 and grossed more than thrice that at $1.6 million.Percept Picture Company (PPC) followed the success with “Hanuman Returns”, paving the way for other big players to get into animation films too.

Shemaroo Entertainment, which made the successful “Bal Ganesha” about the childhood exploits of the elephant god Ganesha, took it forward with their second animated movie “Ghatothkach - Master of Magic” that was premiered at the Cannes Film Festival.

“Yes, our film went to Cannes. Last year when we were at Cannes testing waters, we realised that there is a market for Indian content. I am getting a lot of queries for the film that will be released in seven languages. Indian content can be sold in other countries and this film will give a boost to the animation sector,” said Smita Marooh, vice president of Shemaroo.

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