3D films: the next film revolution?

They've been the next big thing for the past 50 years, but 3D films have finally come of age. Just the thing to get bums on seats, says Chris Evans

Cinema has already been through two major revolutions in its relatively short life. First there was the transition from silent to talkie, then from black and white to colour. Now Jeffrey Katzenberg, CEO of DreamWorks Animation, believes "3D is the next revolution in the cinema-going experience".

A bold statement, and one tinged with a distinct bias as DreamWorks is one of several Hollywood studios set to release their forthcoming animation projects in the new, digitised 3D format. Titles set to hit our screens include Monsters vs Aliens (2009), A Christmas Carol (2009), Toy Story 3 (2010), Shrek Goes Fourth (2010), and Avatar, due for release in December next year, which is hotly tipped to be the turning point in the 3D revolution.

It is important to point out that 3D is, of course, nothing new. It was first experimented with back in the 1950s and Imax cinemas have been showing films in 3D for the past 30 years. But now, with the advent of digital 3D technology being installed in cinemas worldwide, and the fact that the choice of films in 3D is not only broader but much better, audiences need only head to a multiplex and put on the glasses to immerse themselves in what is proving to be a wholly new way to enjoy the latest studio blockbuster.

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