Jeffrey Katzenberg is a man on a mission.
That's why the head of DreamWorks Animation flew up to Boston earlier this week to meet with exhibitors, film students and members of the media. With the hope that he'd then be able to win a few more converts over to his new world view. Which holds that the future of film lies in 3D.
Mind you, this is not -- to quote Katzenberg -- "your father's 3D" that we're talking about here. Waving a pair of the old red-and-blue anaglyph lenses about, Jeffrey talked about how the old version of 3D used to " ... give some people headaches, make others nauseous. And that's supposed to be good for business?"
Katzenberg certain hopes that this new version of 3D is good for business. For he's pretty much betting DreamWorks Animation's future on this new film format. Starting with the release of "Monsters Vs Aliens" in March of 2009, all of his studio's forthcoming releases will be produced in 3D.
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Friday, December 19, 2008
DreamWorks Animation bets big on InTru 3D technology
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