LOS ANGELES (Hollywood Reporter) - Memo to Warner Bros. from DreamWorks Animation CEO Jeffrey Katzenberg: Thanks!
"The single greatest Christmas gift ever in my 35 years in the movie business was Warners moving Harry Potter to next summer," Katzenberg said Wednesday.
He was speaking, of course, of the decision to push ahead "Harry Potter and the Half-Blood Prince" to July 17 from November 21, leaving his studio's "Madagascar: Escape 2 Africa" with a lot less competition.
Katzenberg, speaking at the Goldman Sachs Communacopia XVII Conference in New York, told Wall Street analysts to adjust the "multiplier" estimates for the movie. A "good" movie, he said, will earn 3.5 times opening weekend box office, while a "very good" should get a 4 multiplier and an "exceptional" movie a 4.3 multiplier.
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Sunday, September 21, 2008
Tardy "Potter" delights DreamWorks Animation
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