Bangalore (PTI): The Indian animation industry, which works on the outsourcing model, is now looking at growing demand for the domestic market and creating original content for the home market in the country.
The industry, which was a bit late in entering the animation race, is now seeing some significant changes in terms of availability of homegrown talent, growing pool of resources with specific skills catering to various segments of the industry and a more structured training infrastructure to hone the talent.
The success of films like 'Hanuman' and 'My Friend Ganesh' and animation forming an important part of the storyline in blockbusters like 'Krissh', 'Thoda Pyaar Thoda Magic' are part of the changing storyline of the animation industry in the country, said Chetan, Director of Ants (Animation Training School).
Source : http://www.hindu.com/
Sunday, September 7, 2008
Indian animation industy seeing more domestic demand
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