Friday, September 26, 2008

India Animated Film Emerges: 'Ramayana - The Epic'

Feature animation production in India, for regional audiences, was projected go grow almost exponentially just a short time ago. Now, with large-scale productions further becoming the inspiration of animators with a familiar but fresh story to tell, India animation's overall growth is coming more and more in line with initially incongruous projections of the industry's growth to four times it's current value, by 2012. This to which brings animation enthusiasts to India's latest big budget cartoon film, Ramayana - The Epic, a story of Indian mythology that integrates the classic tale's sense of adventure with a youthful confidence.

Based on the ancient epic "Ramayana," Ramayana - The Epic, produced by Maya Entertainment Pvt. Ltd., is another highly anticipated Indian animation that market observers hope to push the industry further toward the precipice of international recognition. Although awareness for India features has yet to edge close enough to that cliff to warrant speculation of the local industry's potential to peer over into the deep and fast-paced ocean of global recognition, Ramayana - The Epic is another intriguing step in a new direction.

"There is a boom in the animation industry and India has immense potential to encash it," Jai Natarajan, Executive Vice-President of Business Development for Maya Ent., stated at a recent press event.

"I am confident that this movie will usher in a new era in the Indian animation industry."

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