Friday, November 2, 2007

Low cost outsourcing model is not sustainable

Demand for animation content is rising and the sector is expected to grow 30 per cent annually over the next three years, from its current size of $550 million.

"There is also scope for animation companies to exploit from the gaming industry. Besides outsourcing, we are also seeing a surge in domestic demand from kids TV channels and film producers," said DQ Entertainment Tapaas Chakravarti while speaking at Nasscom Animation & Gaming India 2007.

Animation companies in India will have to focus on quality and scalability, other speakers said in a session on "Outsourcing from India.".

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