The primary goal of any e-mail marketing campaign is to reach the most users, raise product and brand awareness and drive conversion. With the abundance of promotional messages cluttering inboxes today, it is becoming more and more important to grab the user’s eyes while maintaining an optimized, e-mail friendly template. In addition to standard color and image use, many e-mail marketers are turning to the aesthetic and visual appeal of animation.
The two main types of animation e-mail marketers consider including in their messages are Flash movies and animated gifs. Whether you are more concerned with template flexibility or the size of your message, both formats present their own unique lists of pros and cons regarding use in e-mail.
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The two main types of animation e-mail marketers consider including in their messages are Flash movies and animated gifs. Whether you are more concerned with template flexibility or the size of your message, both formats present their own unique lists of pros and cons regarding use in e-mail.
Read More Article...
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