Monday, November 19, 2007

Animators eye local market to power growth

Players in the Indian animation industry, who primarily cater to movie studios in the US, are increasingly looking at the domestic market, especially after the commercial success of animated movie Hanuman.

Of the total revenues generated by the Indian studios, approximately 70 per cent comes from outsourced work.

While the domestic market is still very nascent, analysts predict there is tremendous growth opportunity for animated content in television and movies.

Over the next four years, the growth in the domestic demand for broadcast animated content on TV is projected to grow at a compounded annual growth rate (cagr) of 49.5 per cent, according to a Nasscom report.

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