MANILA, Philippines -- The Philippines faces mounting cost pressure from China and India but the local animation industry is making up for it with quality and wealth of experience.
A Tholons report mentioned that the Philippines faces a serious threat from other key players like China, India and Singapore. The report cited growing demand for outsourced animation services, reaching $80 billion.
Although the country was cited as a strong player, the report said local animation firms are missing out on large-ticket contracts due to lack of capacity and resources, especially in 3D animation.
While estimated 2007 revenues reached $105 million, the report noted that it is considerably less than $185 million projected by industry group Business Process Association of the Philippines (BPA/P) in 2004. Tholons also estimates 7,000 employees as of last year, compared to 10,000 projected by BPA/P four years ago.
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A Tholons report mentioned that the Philippines faces a serious threat from other key players like China, India and Singapore. The report cited growing demand for outsourced animation services, reaching $80 billion.
Although the country was cited as a strong player, the report said local animation firms are missing out on large-ticket contracts due to lack of capacity and resources, especially in 3D animation.
While estimated 2007 revenues reached $105 million, the report noted that it is considerably less than $185 million projected by industry group Business Process Association of the Philippines (BPA/P) in 2004. Tholons also estimates 7,000 employees as of last year, compared to 10,000 projected by BPA/P four years ago.
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