When Jeffrey Katzenberg recently stood on stage in Las Vegas before 500 of the movie industry's most influential members and theatre owners from as far away as Australia, he looked like a general motivating his troops.
And the Hollywood studio boss' message was clear.
Digital 3D movies are the future of the industry.
"It is nothing less than the greatest innovation that has happened to all of us in the movie business since the advent of colour 70 years ago," Katzenberg, who founded the DreamWorks movie studio in 1994 with Oscar-winning director and producer Steven Spielberg and music mogul David Geffen, said during a keynote speech at Las Vegas' annual ShoWest conference.
To prove Katzenberg's point, 3D glasses were handed out to the audience and footage of DreamWork's yet to be completed digital 3D computer-animated film, Monsters vs Aliens, was shown.
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And the Hollywood studio boss' message was clear.
Digital 3D movies are the future of the industry.
"It is nothing less than the greatest innovation that has happened to all of us in the movie business since the advent of colour 70 years ago," Katzenberg, who founded the DreamWorks movie studio in 1994 with Oscar-winning director and producer Steven Spielberg and music mogul David Geffen, said during a keynote speech at Las Vegas' annual ShoWest conference.
To prove Katzenberg's point, 3D glasses were handed out to the audience and footage of DreamWork's yet to be completed digital 3D computer-animated film, Monsters vs Aliens, was shown.
Read More Article...
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