Tuesday, February 19, 2008

North set to have its share in growing animation sector

Increase in the use of special effects on screen and success of animated movies like Hanuman has given birth to animation industry in India. According to a recent survey by Nasscom, animation industry is expected to grow by 25% annually. Talking to FE about this, Naveen Gupta, director, Frameboxx animation studio said, "There is growing demand for animated movies. These movies not only attract children but also lure older people. Also, animation has other various applications like in architecture, advertising and product design."

Commenting on the job prospects in the city he added, "Springing up of large television channels in the region has given boost to the demand for animation. Also it has become more easy to set up studios now, as the price of hardware has reduced significantly."

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