Friday, February 15, 2008

Drawing Their Own Map: The Latino Animation Industry

Mary Castillo takes a close look at the groundbreaking creators of Latino animated series now appearing on your TV screen.

Once upon a time, nine years to be exact, an adventurous little girl named Dora appeared on Nickelodeon. But her bobbed hair, brown skin, and bilingual patter made her a hard sell up against animated princesses.

"Dora was so unlike what little girls were supposed to be like," recalls Ligiah Villalobos, head writer of Go Diego Go! "She wasn't a princess, she never sits still and she's a chubby little girl in shorts."

Steeped in Latin traditions, Dora the Explorer premiered on Nickelodeon in 1999 and spread into 74 countries in 15 languages. Whether their last name was Salas or Smith, parents bought Dora dolls, movies, books and bed sheets, making her one of Nickelodeon's biggest success stories.

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