Argentina is becoming a Latin American hot spot for animation, with producers entering the field with projects that fuse local flair with international standards.
Illusion Studios, behind blockbuster "Patoruzito" with Disney-backed Patagonik Film Group, has refashioned its pencil-based production operation into a digital studio with 2-D Toon Boom and Maya 8.5 3-D software.
It gained financial muscle last year with the entrance of the Exxel Group, a Buenos Aires-based private equity fund, as 80% owner. This made it possible to expand its one-feature-a-year capacity to three -- plus content for the Internet, mobile phones, theater, TV and other outlets. Illusion has 120 animation artists in Argentina and this year will open a Mexican house with 25 artists.
"Our aim is to expand the reach of our animated films with U.S. market standards and without leaving behind the essence of the Argentine characters," says Gaston Cami, head of international relations. "They are strong characters for films and TV series."
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Illusion Studios, behind blockbuster "Patoruzito" with Disney-backed Patagonik Film Group, has refashioned its pencil-based production operation into a digital studio with 2-D Toon Boom and Maya 8.5 3-D software.
It gained financial muscle last year with the entrance of the Exxel Group, a Buenos Aires-based private equity fund, as 80% owner. This made it possible to expand its one-feature-a-year capacity to three -- plus content for the Internet, mobile phones, theater, TV and other outlets. Illusion has 120 animation artists in Argentina and this year will open a Mexican house with 25 artists.
"Our aim is to expand the reach of our animated films with U.S. market standards and without leaving behind the essence of the Argentine characters," says Gaston Cami, head of international relations. "They are strong characters for films and TV series."
Read More Article...
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