Reese Witherspoon voices a friendly giant mutant monster in the upcoming “Monsters vs. Aliens.” Its 3-D technology is “the most revolutionary thing that has happened to film since the evolution of color,” says studio chief Jeffrey Katzenberg.
DreamWorks Animation head honcho Jeffrey Katzenberg is having a hard time trying to exactly describe some of the 3-D features of his studio’s upcoming release “Monsters vs. Aliens.”
“There’s that wonderful expression: A picture is worth 1,000 words,” he finally begins. “Well, a 3-D picture is worth 3,000 words. It’s just a whole new unique way to enjoy a movie.”
“Monsters,” which hits theaters March 27, is part of an unprecedented flood of 3-D films being released over the next two months. For anyone who thinks the current resurgence will be a repeat of 1953 — when 3-D exploded onto the scene with “It Came From Outer Space” and “House of Wax,” then quickly faded away — Katzenberg says don’t count on it.
“Digital projection allows for a beautiful, pristine image and eliminates all of the imperfections that were such a presence in old 3-D and very annoying,” he says. “There are also new polarized glasses that are very comfortable to wear — they are cool glasses, not cardboard and cheesy.”
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