Mumbai: Yashraj Films' much awaited co-production with Walt Disney Roadside Romeo, a Rs 23-crore animation featuring the voices of Saif Ali Khan and Kareena Kapoor released to empty houses in 2008.
And though Akshay Kumar's much hyped animation debut Jumbo failed to make an impact, the franchise is already in sequel mode.
Joining the sequel bandwagon is Shemaroo's Bal Ganesh and a step ahead with a threequel is Baba Arts's My Friend Ganesha.
Figures suggest that animation features recover only 15 per cent of their budgets through ticket sales. So why do producers pump in money for a genre that’s a high risk zone as far as box-office success goes? Simply because they make for great television content and with the growing number of children’s channels, animated features with indigenous content are hot property.
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Tuesday, February 3, 2009
Animation films, the real money spinners of B'wood
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