There are a whole mess of 3-D movies coming out this year that won't just be for the kiddies. The first 3-D movie of '09, "My Bloody Valentine," opening today, puts viewers up close and personal with an unstoppable killer whose tool of choice is a pickax.
The competition between motion picture studios and home entertainment systems is driving the increase in 3-D movies, said Steven Smith of Movie Marketplace. "Studios along with theater exhibitors are looking for ways to enhance the experience and drive people to theaters."
Both DreamWorks Animation and Pixar Studios have announced that all future feature films will be released in 3-D, said Nikki Kealalio, director of marketing for Krikorian Theaters. "Nearly all our theaters have one 3-D viewing room, so we will show these movies in both 3-D and 2-D."
Several Krikorian Theaters broadcasted the 2009 FedEx BCS National Championship game live in digital 3-D last Thursday and will broadcast the NBA All Stars game in February as well.
"We're going to be doing a lot more live sporting events," Kealalio said. "We will eventually start adding more 3-D rooms to our theaters so there will be more viewing capabilities."
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Thursday, January 15, 2009
Studios using 3-D more to attract moviegoers
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