imminent full-bore return to 3-D filmmaking, upon which the movie industry is placing many of its hopes, is in danger of becoming Hollywood’s latest flub.
Some of the mightiest forces in film — Jeffrey Katzenberg, James Cameron, John Lasseter — think the multiplex masses will soon demand that all movies be shown in newly available digital 3-D. Mr. Katzenberg, in particular, has pushed the format, trotting the globe to herald the technology as a transformative moment for cinema akin to the introduction of sound.
His bandwagon has plenty of passengers, at least in Hollywood. The Walt Disney Company alone has 15 three-dimensional movies in its pipeline. Twentieth Century Fox is betting an estimated $200 million on “Avatar,” a 3-D space adventure directed by Mr. Cameron and set for December release, his first nondocumentary film since 1997’s “Titanic,” still the biggest moneymaker in movie history, without counting inflation. All told, the movie factory has over 30 3-D pictures on the way.
But analysts are starting to warn that all of that product could find itself sitting on a loading dock with no place to go. Studios, thrilled by 3-D’s dual promises of higher profits and artistic advancement, have aggressively embraced the technology without waiting for movie theaters to get on board. And without those expensive upgrades to projection equipment at the multiplex, mass market 3-D releases are not tenable.
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Sunday, January 11, 2009
Hollywood Finds Headaches in its Big Bet on 3-D
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