MUMBAI: Unlike the Indian cinema industry, which has brands like the Khans and the Bachchans participating in marketing stints to promote the end product that would consequently pull in audiences into theatres and create box office hits, the nascent yet growing Indian animation industry is still to witness anything of such kind, at least in the near future. This is because the industry is still under the spell of outsourced content.
Hence, industry experts and marketers, present at the Animated Feature Forum in Mumbai on 23 August to discuss the future prospects of the Indian animation industry, believe that the only way to drive brand India into animation is by producing "good original content".
The Animated Feature Forum was organised by Animation Xpress with an aim to provide professionals from both the cinema and the animation industry with a platform to share and discuss their expertise domain.
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Sunday, August 24, 2008
Original content to drive growth of Indian animation industry
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