NEW DELHI: “I hope we never lose sight of one thing, it was all started by a mouse.”––Walt Disney.
It took a mouse for Walt Disney to kickstart the $60-billion global animation industry. Back home, mythological heroes like Hanuman, Ganesha and Krishna have done that and more for the Rs 1,300-crore Indian animation genre, as per KPMG estimates. Mythology has virtually become a crutch for the risk-averse industry loathe to experiment with original storylines and characters.
Currently, as many as 15 animation movies are in the works for release starting end-2008—Arjun (UTV), Return of Ravana, Untitled movie on Lord Krishna (Percept Picture), Jumbo (Phoebus Media Creations), Krishna (Rakeysh Mehra) and Friends and The Trap (Dream Studio)—and most of them are mythological.
“When a concept is successful, everyone follows it. Plus, mythology provides readily available storyline, well-defined, easy-to-recall characters that instantly click with the core audience of 4-14 years,” reasons Shailendra Singh, MD, Percept Holdings, producers of Hanuman and Hanuman Returns.
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Tuesday, August 12, 2008
Mythology is heart & soul of Indian animation
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