Thursday, October 11, 2007

Selling eye care with animation

Ten years ago, Dr. Steven Sopher was an optometrist with a vision.

Sopher thought that eye doctors could use computer animation to educate their patients and to help explain - and sell - options for treatment. He began talking about it with his three sons, one a recent college graduate doing technology consulting, the others twins studying at University of Maryland, College Park.

The family discussions were mostly conducted over breakfast at the Bel-Loc Diner in Carney or the Denny's near Sopher's Parkville office. They were trying to figure out how the idea could turn into a business.

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