Friday, October 12, 2007

Disney, Yashraj to tie up for animation films

One of the largest media and entertainment corporations in the world, Walt Disney, is tying up with India’s biggest movie production house, Yashraj Films. to co-produce ‘animated films’ in Bollywood. Though the films will largely cater to the domestic market, there will be overseas releases as well.

The alliance, to be announced shortly, will increase Disney’s presence in the Indian market. While the deal is not a joint venture with equity participation, the industry perceives it as the beginning of a relationship that may later culminate in a strategic equity partnership.

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