Production House Aardman Has Become a Force in Worlds of Film, Advertising and New Media by Sticking to Its U.K. Quirkiness
Aardman Animations holds meetings in parking-lot trailers while wailing seagulls circle overhead. A picture in its boardroom proudly commemorates a visit from the queen, as if that quaint ceremony were the highlight of the company's 30 years in business. And the founders still do their own ironing.
Yet Aardman, the creative force behind such blockbusters as "Wallace and Gromit" and "Chicken Run," is a major global player not just in theaters but on the small screen, with TV programming, commercial production -- and now web and mobile film. The privately held company doesn't release sales, but it has a growing portfolio of cross-platform content and a successful licensing arm. At its Bristol headquarters in a banana-ripening warehouse about 90 minutes outside London, a collection of Academy Awards is housed in an Ikea cabinet at the back of a cramped staff canteen.
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Aardman Animations holds meetings in parking-lot trailers while wailing seagulls circle overhead. A picture in its boardroom proudly commemorates a visit from the queen, as if that quaint ceremony were the highlight of the company's 30 years in business. And the founders still do their own ironing.
Yet Aardman, the creative force behind such blockbusters as "Wallace and Gromit" and "Chicken Run," is a major global player not just in theaters but on the small screen, with TV programming, commercial production -- and now web and mobile film. The privately held company doesn't release sales, but it has a growing portfolio of cross-platform content and a successful licensing arm. At its Bristol headquarters in a banana-ripening warehouse about 90 minutes outside London, a collection of Academy Awards is housed in an Ikea cabinet at the back of a cramped staff canteen.
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