If art and technology could merge to create a business venture, the animation industry would fit the description nicely. With India’s emergence as a global outsourcing leader in the late 1990s, initial efforts were made to create a vibrant animation outsourcing industry.
There was intense interest from Hollywood and elsewhere to use the unbeatable combination of the country’s artistic talent and low production costs.
However, questions of quality and scale were soon raised and the pipeline of outsourcing contracts virtually dried up in the early 2000. Now, a bunch of start-up companies are at the vanguard of reviving the sector and India is all set to enter the big league of global animation with outsourced content, own titles and big-title partnerships.
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There was intense interest from Hollywood and elsewhere to use the unbeatable combination of the country’s artistic talent and low production costs.
However, questions of quality and scale were soon raised and the pipeline of outsourcing contracts virtually dried up in the early 2000. Now, a bunch of start-up companies are at the vanguard of reviving the sector and India is all set to enter the big league of global animation with outsourced content, own titles and big-title partnerships.
Read More Article...
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