PUNE: The next time you watch a Hollywood special-effect movie and marvel at the talent the West has, think again. The man behind the on-screen
spectacle could well be someone sitting in a studio in Pune.
The Indian animation and visual effects (VFX) industry now has clients beyond Hollywood as projects come pouring in from countries like China as well. Pune has a major stake in VFX's success considering the increasing number of animation and visual effects studios in the city.
The latest in line is John Woo's Red Cliff', a Chinese epic that Jesh Krishna Murthy and his team of 45 animators and compositors worked on for about eight months. "Our work in the film is a quantum leap, we have done something different, something that people would not usually connect to India. One of the scenes we worked on was the final battle scene that involved thousands of arrows being shot. Rather than working on each arrow individually we created a tool that enabled us to show a number of arrows together," says Murthy citing an example of the VFX in the film.
Having worked abroad in a number of countries like the US, UK and Germany, Krishnamurthy started his firm Anibrain' in Mumbai about three years ago. Over a year ago, he moved base to Pune with a view to expand operations. "Pune is great because it offers a lot from good weather, accessibility to everything and also some decent talent," says Murthy who has worked on a number of Hollywood projects like Batman Begins' and Lara Croft: Cradle of Life'. His firm, Anibrain, on the other hand has worked on projects like Resident Evil: Extinction' and Death Race' among others, about 25 in total with another eight projects in the pipeline.
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Thursday, August 6, 2009
Pune has a stake in Indian animation industry's success
Posted by itmatchonline at 8:25 PM
Labels: Animation Outsourcing, Animation outsourcing industry
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