Animation BPO set for growth

Animation and gaming are seen as the next wave in Indias successful outsourcing story. However, there is a major change, this is a sector which has moved up from outsourcing to co production, a move up the value chain from low end, less creative work to higher creativity and advanced technologies, says Krayon Pictures director Namrata Sharma. She said that for India to catch the animation bus, it needed to quickly provide the required manpower since Nasscom had projected that both animation and gaming were multi billion dollar opportunities for India. The usual block, however, is the lack of trained manpower.

And those who do go to training schools offering such courses are not studio ready, industry veterans claim Industry is now trying to bridge the gap through an industry training institute co operation. MCCIAs Mahratta Chamber of Commerce, Industries and Agriculture, animation and gaming committee, comprising a three member group of industry professionals, has devised a curriculum for a six month foundation course, which will provide the industry with studio ready professionals.

Additionally, the committee has proposed the formation of a loose alliance of all training institutes so that some facilities might be shared. This association will ensure that basic standards are maintained in the quality of training imparted at these institutes.

MCCIA committee co ordinator Cmde Anand Khandekar said the sector was more than just software. Being a multi disciplinary area, its manpower must be skilled at acting and the other performing arts. Lalit Kala Kendra of the University of Pune has, therefore, devised a course for applied theatre, where theatre can be used as a therapy by the industry.

Source : http://www.offshoringtimes.com/

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