No shortage of animated product at AFM

Toons are on the rise at each year's market

AFM is more animated than ever.

With nearly 90 toon titles offered at the market, from low-budget straight-to-DVD or TV to high-end $10 million-plus features, buyers have seen a constant rise in animated product, thanks in part to 2005's "Hoodwinked! The True Story of Little Red Riding Hood."

"The cost of production has come way down and, with a budget of $10 million, you can make a really great looking movie," said Edward Noeltner, president of Cinema Management Group, which brought "Hoodwinked" to the market four years ago.

At the time, "Hoodwinked" was among the few high-quality animated features at AFM, selling in 16 territories its first time out, Noeltner said. It was picked up by the Weinstein Co. and went on to scoop up $110 million at the boxoffice worldwide, with a virtually even split between domestic and foreign boxoffice sales.

Its main competition that year was "Valiant," repped by Odyssey Entertainment, which was picked up by Buena Vista Pictures and went on to gross $62 million at the worldwide boxoffice.

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