Bollywood to be a part of global animation phenomena

It does come as a surprise to hear Indian character names like Charlie Anna resonate through the iconic Walt Disney headquarters in Burbank, CaliforYash Raj Films-Walt Disney's
guffaw when what one would imagine is typical ‘Mumbaiiya’ lingo spoken with a heavy South Indian accent say, “Tension Not, I Yam the Boss.”

But then Bollywood is the name of the game in the hushed portals of big Hollywood studios since the last few years. Each holds a long-term view and every possible research report is being done. In a nutshell, all the mind-boggling figures and research point out that the only way to ensure an Indian eyeball is to get him to the movies, if not to a game of cricket.

But, mind you, Indian movies for Hollywood, through all these years, are still at the low end of the revenue pie, even with all the languages they are now dubbed in. This, paradoxically, is also the reason why they have headed to Indian shores - some with JVs, some with tie-ups - trying to see if they can tap the right local talent and nurture it to grow as a good, sustainable entertainment business in India.

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