The Indian animation and gaming industry is projected to breach the $1-billion mark by 2010 from the current combined revenues of $402 million driven largely by huge domestic demand for animated content and online/mobile gaming.
According to the Nasscom animation and gaming industry 2007 report, "the industry's dependence on exports is reflected in a major proportion of workforce being involved in the outsourcing segment. However, going forward, the share of the domestic market is expected to grow."
On the gaming side, increased mobile and broadband penetration along with introduction of new generation consoles is expected to drive growth for the nascent $48-million industry. Similarly, the report notes, success of several Bollywood movies like Krrish, Dhoom 2 and fully animated Hanuman has pushed up demand for animated content in the domestic market.
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According to the Nasscom animation and gaming industry 2007 report, "the industry's dependence on exports is reflected in a major proportion of workforce being involved in the outsourcing segment. However, going forward, the share of the domestic market is expected to grow."
On the gaming side, increased mobile and broadband penetration along with introduction of new generation consoles is expected to drive growth for the nascent $48-million industry. Similarly, the report notes, success of several Bollywood movies like Krrish, Dhoom 2 and fully animated Hanuman has pushed up demand for animated content in the domestic market.
Read More Article...
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