NEW DELHI: Economic slowdown has meant different things to different industries and though the economy has recovered, corporations have taken their lessons. The global phenomenon has left none untouched and industries have had to reshape the way they go about their business. The Rs 17.4 billion Indian animation industry has also found an alternate revenue stream in what was hitherto dubbed as ‘allied’ applications of animation.
From auto designing, and surgical models to fashion designing, engineering, animation has, over the years, found myriad uses and has been growing rather quietly while its use in media and entertainment has hogged all the limelight. But even as the media industry is faces a slowdown, studios working in specialized animation are growing fast, albeit on a small base. Industry estimates put media and entertainment as still providing over 70% of the industry’s revenue. But it is specialized animation that is growing faster, at about 40% (compared to media and entertainment’s 25% annual growth rate), and is powering the industry.
Twenty-one year-old Himanshu Gupta is a happy man. In his two years as a specialized animator, he has been able to steer ahead of his batch-mates at the animation school who, he says, are earning less than him. Himanshu is part of a 15-member team at Scientific Animation, a specialized animation and graphics company based out of Gurgaon.
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From auto designing, and surgical models to fashion designing, engineering, animation has, over the years, found myriad uses and has been growing rather quietly while its use in media and entertainment has hogged all the limelight. But even as the media industry is faces a slowdown, studios working in specialized animation are growing fast, albeit on a small base. Industry estimates put media and entertainment as still providing over 70% of the industry’s revenue. But it is specialized animation that is growing faster, at about 40% (compared to media and entertainment’s 25% annual growth rate), and is powering the industry.
Twenty-one year-old Himanshu Gupta is a happy man. In his two years as a specialized animator, he has been able to steer ahead of his batch-mates at the animation school who, he says, are earning less than him. Himanshu is part of a 15-member team at Scientific Animation, a specialized animation and graphics company based out of Gurgaon.
read more......
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