Local animators, many of whom have already proven themselves in the international arena, aim to give the Philippines an even bigger spot on the world animation map by advocating “creative process outsourcing.”
The Animation Council of the Philippines Inc. said the country could also be a leader in CPO, after proving to be a formidable force in the business process outsourcing space.
“I (am) personally advocating to various agencies like (the Business Processing Association of the Philippines, Department of Trade and Industry, and Department of Foreign Affairs) that the Philippines should claim CPO, given the Filipinos’ inherent talent in designing anything from print animation to product modeling,” Acpi president Rowena Bagadion said in a statement.
She said creative industries should be consolidated under one umbrella organization, as this would make it easier for the country to market such services and create a brand for itself in the international arena.
CPO should cover the animation and game development industries, music and sound engineering, advertising, film, industrial design, architecture, comics, photography, publishing, and also those that fell under corporate communication such as writing and conceptualization.
“We want our own brand of animation. If one is familiar with Maslow’s hierarchy of needs, the Filipino industry has matured to a point where we are now seeking for self-actualization,” Bagadion said.
The local animation industry has been making its mark in the world due to lower costs, consistent quality of work, quickness in delivering output, English proficiency, and understanding of concepts and story lines.
read more.......
The Animation Council of the Philippines Inc. said the country could also be a leader in CPO, after proving to be a formidable force in the business process outsourcing space.
“I (am) personally advocating to various agencies like (the Business Processing Association of the Philippines, Department of Trade and Industry, and Department of Foreign Affairs) that the Philippines should claim CPO, given the Filipinos’ inherent talent in designing anything from print animation to product modeling,” Acpi president Rowena Bagadion said in a statement.
She said creative industries should be consolidated under one umbrella organization, as this would make it easier for the country to market such services and create a brand for itself in the international arena.
CPO should cover the animation and game development industries, music and sound engineering, advertising, film, industrial design, architecture, comics, photography, publishing, and also those that fell under corporate communication such as writing and conceptualization.
“We want our own brand of animation. If one is familiar with Maslow’s hierarchy of needs, the Filipino industry has matured to a point where we are now seeking for self-actualization,” Bagadion said.
The local animation industry has been making its mark in the world due to lower costs, consistent quality of work, quickness in delivering output, English proficiency, and understanding of concepts and story lines.
read more.......
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