NEW DELHI: Economic slowdown has meant different things to different industries and though the economy has recovered, corporations have taken their lessons. The global phenomenon has left none untouched and industries have had to reshape the way they go about their business. The Rs 17.4 billion Indian animation industry has also found an alternate revenue stream in what was hitherto dubbed as ‘allied’ applications of animation.
From auto designing, and surgical models to fashion designing, engineering, animation has, over the years, found myriad uses and has been growing rather quietly while its use in media and entertainment has hogged all the limelight. But even as the media industry is faces a slowdown, studios working in specialized animation are growing fast, albeit on a small base. Industry estimates put media and entertainment as still providing over 70% of the industry’s revenue. But it is specialized animation that is growing faster, at about 40% (compared to media and entertainment’s 25% annual growth rate), and is powering the industry.
Twenty-one year-old Himanshu Gupta is a happy man. In his two years as a specialized animator, he has been able to steer ahead of his batch-mates at the animation school who, he says, are earning less than him. Himanshu is part of a 15-member team at Scientific Animation, a specialized animation and graphics company based out of Gurgaon.
Although small in size, the company counts multinationals like Johnson & Johnson and Genentech Pharmaceuticals as clients, providing them animated visual representations for training, and marketing purposes. The company makes animated videos teaching how to perform surgeries, using latest medical implements et al. Theses come in handy for doctors and surgeons. It claims to be growing at 30% per annum.
Similar is the case of Mint Infotech- a company that deals in architectural animation- making 3-D architectural walkthroughs. The company provides life-like virtual representations of prospective buildings. These help builders/architects market their version of buildings to their customers. Started in 2004, Mint Infotech is also growing at over 30% and has worked for organizations like the United Nations Organisation (UNO), Hospital Service Consultancy Corporation (HSCC) (a government of India enterprise) and National Building Construction Corporation (NBCC), India’s largest public sector construction company.
read more ......
From auto designing, and surgical models to fashion designing, engineering, animation has, over the years, found myriad uses and has been growing rather quietly while its use in media and entertainment has hogged all the limelight. But even as the media industry is faces a slowdown, studios working in specialized animation are growing fast, albeit on a small base. Industry estimates put media and entertainment as still providing over 70% of the industry’s revenue. But it is specialized animation that is growing faster, at about 40% (compared to media and entertainment’s 25% annual growth rate), and is powering the industry.
Twenty-one year-old Himanshu Gupta is a happy man. In his two years as a specialized animator, he has been able to steer ahead of his batch-mates at the animation school who, he says, are earning less than him. Himanshu is part of a 15-member team at Scientific Animation, a specialized animation and graphics company based out of Gurgaon.
Although small in size, the company counts multinationals like Johnson & Johnson and Genentech Pharmaceuticals as clients, providing them animated visual representations for training, and marketing purposes. The company makes animated videos teaching how to perform surgeries, using latest medical implements et al. Theses come in handy for doctors and surgeons. It claims to be growing at 30% per annum.
Similar is the case of Mint Infotech- a company that deals in architectural animation- making 3-D architectural walkthroughs. The company provides life-like virtual representations of prospective buildings. These help builders/architects market their version of buildings to their customers. Started in 2004, Mint Infotech is also growing at over 30% and has worked for organizations like the United Nations Organisation (UNO), Hospital Service Consultancy Corporation (HSCC) (a government of India enterprise) and National Building Construction Corporation (NBCC), India’s largest public sector construction company.
read more ......
No comments:
Post a Comment