Thursday, November 5, 2009

India has potential to grab the global animation market

MUMBAI: The global animation industry is poised for exponential growth and India has the potential to grab a big slice of the market, according to Samir Hoon, special effects wizard and brain behind several Hollywood blockbusters.

"India has become an important outsourcing destination due to a large English-speaking population, adequate animation capacity in 12 studios confirming to global standards, state-of-the-art computer hardware and software platform and above all, the low-cost factor," Hoon, who has provided special effects for blockbusters like Star Wars, Jurassic Park and 101 Dalmatians, told reporters on Wednesday.

"The cheaper rate of producing animation in India has made it one of the upcoming markets in the world in the field of animation," he said.

According to sources in the industry, currently pegged at $550 million, the Indian animation industry is expected to mop up an additional $2 billion worth of animation business over the next three years or roughly four per cent of the projected $50 billion global market in 2005.

India is expected to be seen as an important destination for outsourcing as far as television and morning serials are concerned, Hoon said.

The demand for trained hands is one of the greatest challenging factors to ensure that India nurtures institutions and training programmes for churning out skilled hands, Hoon added.

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2 comments:

kousalya said...

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